In 2024, southwestern Poland experienced a catastrophic flood that inundated hundreds of households, causing material losses estimated at over PLN 5 billion. XTB Foundation joined the nationwide social campaign “Postcards from the Flood,” which aimed to support local tourism, by engaging in a mentoring and grant program for entrepreneurs from the affected areas.
As part of the initiative launched by AWX agency, 600,000 postcards were sent to residents across Poland, encouraging visits to the regions impacted by the flood. The postcards were printed at a printing house located in one of the flood-affected areas, further supporting local businesses.
The “Business Restart” mentoring and grant program provides entrepreneurs with financial, educational, logistical, and legal support. XTB Foundation participates in the program by offering grants for projects related to ecology, environmental care, and sustainable development. These efforts aim to help local businesses rebuild and grow after the natural disaster.
Everyone can contribute by sharing information about the campaign, promoting it on social media, or visiting the regions involved, thus supporting local tourism and the economy.
More information [PL]: “Pocztówki z powodzi”